Breakout sessions 1 December 2020 11:30 – 12:30 CET

Breakout 1

Amy Dozier - The Value Of Visual Science Communication

In today’s media-rich society, the value of high-quality visual communication cannot be understated. When used in the communication of marine research, visual graphics have the power to inform, persuade, and delight a wide range of audiences, from coastal community members to decision-makers. Graphic design and illustration can make complex scientific information more attractive, understandable, and more accessible, especially when visual materials are shared across digital platforms. This presentation will showcase how graphic design has been used to democratise research findings, clarify complex scientific messages, and incentivise audiences to take notice of key environmental outputs from the Ecostructure project, an Ireland-Wales research project focussing on the use of eco-engineering to improve biodiversity in the Irish Sea coastal environment.

Raquel A. F. Neves - Marine Science Communication and Local Community: a Brazilian Case Study

Over the last few years, science communication in Brazil has increased in universities and research institutions stimulated by public investment to support university outreach and science communication activities. However, a recent analysis conducted in 2019 by the Brazilian Center for Management and Strategic Studies have demonstrated that 90% of subjects (i.e., people who were interviewed) do not remember the name of a Brazilian scientist and 88% could not indicate the name of a research institution in Brazil. Despite that, more than 60% of the subjects have demonstrated interest for science and technology and environmental issues. Our activities of science communication have been developed in the context of the research projects, among them the “Eco-shift: a pioneering innovative, integrated and predictive proposal for the sustainable management of multi-impacted coastal lagoons”. In order to communicate the issues (e.g., eutrophication and harmful algal blooms) related to marine systems in Rio de Janeiro (Brazil), we are using social media (e.g., @conhecendoashabs) and other communication techniques, such as participation in podcasts and videos. Moreover, in situ activities are conducted with local communities directly affected by environmental impacts. Science communication activities are planned and developed to artisanal fishermen organized in the main fishing association of Rio de Janeiro city (Colônia Z-13). These activities include small meetings and presentations to the fishermen to approximate their everyday activities to our research topics and highlight the human impacts (i.e., coastal pollution, habitat destruction, introduction of non-native species) on marine ecosystems, fishery production, economy, and human health. We believe that our efforts on marine science communication contribute towards improving science education and public engagement in marine systems conservation and management.

Sonya Agnew - The ECOSTRUCTURE Observatory – a novel online citizen science mapping tool to engage coastal communities

The Irish and Welsh coasts of the Irish Sea contain most of our cities, towns and infrastructure, which are already protected by an extensive network of sea defences, to provide protection from increased storminess and sea level rise associated with global climate change. ECOSTRUCTURE, part-funded by the ERDF through the Interreg Ireland Wales Cooperation Programme 2014-2020, is a trans-disciplinary project, which examines, develops and tests ecologically sensitive design for artificial coastal structures to the benefit of both; our coastal communities and our coastal environment. The project brings natural science, coastal engineering, science communication and social science together to support the development of positive effects of coastal structures that can enhance economic, environmental and cultural value for coastal stakeholders and communities. The ECOSTRUCTURE Observatory is an online citizen science mapping platform, that facilitates knowledge exchange and engagement with coastal communities and stakeholders on different topics, which reflect the synergistic interaction between the diverse disciplines within the project. Participatory activities facilitated through the Observatory include mapping and identifying of coastal artificial structures, marine species and sharing local, personal or historic knowledge and stories associated with artificial coastal structures. The platform allows the ECOSTRUCTURE team to learn in novel ways about people’s perceptions of their coastal areas and any potential modifications to them and to increase knowledge about the cultural ecosystem services these structures may provide.

Breakout 2

Gonzalo Bravo - Dive into our ocean: discovering the underwater world of your own city

Discover the underwater world is not always accessible and few people have the opportunity to explore oceans due to the high cost of logistics, even living besides the sea. However, the combination of low-cost technology and people willing to share knowledge become an excellent tool to teach about marine life in places where people are not aware of what’s under the sea. Using an accessible small ROV and scientific divers equipped with devices to verbally communicate with the surface, we are broadcasting live on the sea-floor, allowing school students to raise awareness about ocean conservation and ask questions while they are in a boat or pier observing organisms living in the sea floor. This outreach program is carried out by ProyectoSub foundation with the support of the Science, Exploration and Education initiative (SEE).

Bart De Smet - RV Simon Stevin digital twin

Research vessels are of great importance to enable marine scientists to conduct research at sea. However, unless you are a scientist or a crewmember, it is very difficult to get access to them. This also applies to the Flemish research vessel RV Simon Stevin. This multidisciplinary ship is deployed mainly for coastal oceanographic research in the Southern Bight of the North Sea. The Flanders Marine Institute (VLIZ) manages the scientific programme and research equipment. During the annual science day in Belgium the public at large gets the chance to visit the ship. During this visit, scientists explain their research on board and crewmembers inform people on the operation of the ship. Nevertheless, throughout the year, VLIZ gets many questions from a.o. teachers and coastal guides to board the ship. To meet this demand, VLIZ launched a digital twin of the research vessel. Visitors can embark the ship virtually and get 360° views from the engine room up to the bridge. Visitors can decide to either discover the ship in a random order, or follow a predefined walk through the different rooms of the vessel. In ten carefully selected rooms, visitors get more information on (1) hot marine research topics such as the link between the ocean and human health, climate change or marine robotics, and (2) life on board of a research vessel. The provided information includes different media and is composed in such a way to fascinate both children and adults. The interface used is very flexible and the content can be adjusted depending on the research VLIZ wants to spotlight, the targeted audience or the time of the year. Moreover, the tool is user friendly, freely accessible from any mobile device, and provides an informative and safe activity in times of the Coronavirus.

Gavin Arneill - Can Twitter help to increase societal discourse about anthropogenic underwater noise

Anthropogenic underwater noise is now recognised by scientists as a global environmental concern. However, this topic remains largely absent in broader societal discourse concerning our oceans, human activities and impact on marine life. In contrast, high levels of public awareness about marine litter have resulted in discussions across society about how to reduce marine litter and support mitigating policies. The latter is especially important, as a range of environmental policies that address mitigation have been shown to require public support to be successful. This highlights an urgent need for targeted science communication about underwater noise to increase awareness and understanding across all levels of society. One method that is perceived by many scientists and research institutions as an effective way to disseminate information in the public domain is social media, especially Twitter. Consequently, this requires an understanding of the best practices and limitations of such platforms. Using Twitter as a study platform, we assessed the levels of engagement with posts that fall within three marine topics of interest: ‘underwater noise’, ‘marine litter’ and ‘generic ocean’ over a three-month study period. These topics were selected to collate an extensive dataset that allows comparative learning that can support effective underwater noise science communication.

Breakout 3

Camilla Brendon - Visualising Ocean Human Relationships

I am an artist working on visualising issues affecting oceans and waterways, improving ocean literacy, and providing a platform for dialogue around consumption and sustainability. I propose to create a webpage that showcases my collaborative projects to demonstrate the potential of art in science communication. The webpage would include imagery, videos (studio tour and interview), text and links to past and ongoing projects, including Humans Make Plastic (HMP). This project began with funding from UCL and brings together artists, students, educators, grassroots community groups, and scientists researching plastic degradation, to create communal sculptures from plastics collected from inland and coastal waterways. HMP toured at OceanAction2020 and at Plastic Matter at The University of Hertfordshire, and both showings included a workshop in which a variety of stakeholders participated. The workshops stimulate dialogue around consumption and how our actions affect ocean and planetary health. HMP was shown at Totally Thames Festival, and Brendon led art workshops including a canal towpath clean facilitated by The Lower Regents Coalition and inspired by a multidisciplinary panel discussion. In collaboration with Britt Alexander, Brendon began to explore other issues affecting the ocean, using plastic as a gateway. They have developed projects on phytoplankton and kelp forests, which would also be included in the webpage. The projects focus on communicating the importance of these organisms in marine ecosystems, including their role as carbon sinks, their decline, and the need for conservation measures. Activities include ‘Tiny Ocean Plants’ workshops, a recycled collage series, and ‘Phytoplankton in the City’ sculpture workshops and exhibition . Brendon explored the Sea Kelp project during her 2020 residency at the University of Hertfordshire. She is creating an ‘unnatural kelp forest’ from recycled materials and living plants, which will be an immersive sculpture allowing people to experience a kelp forest without getting in the sea.

Noirin Burke - The Irish Ocean Literacy Network “We Are Islanders” Campaigns - promoting awareness of the Sea across the Island of Ireland

The Irish Ocean Literacy Network (IOLN) ‘We Are Islanders’ social media campaign provides a case study of marine communication in practice demonstrating successful activities and outcomes that raised awareness and engagement across the Island of Ireland in 2019 - 2020. Launched to coincide with Ireland’s national maritime festival Seafest and World Ocean Day in June 2019 the #WeAreIslanders campaign connected families and key stakeholders with the ocean, engaging and inspiring local and national communities. The IOLN members come from a diverse range of backgrounds including NGO’S, Public/ Government, industry, academia, media and general interest. Working collectively, this ocean literacy initiative reached over 100K people at ‘SeaFest 2019’ and has seen a significant increase in the IOLN membership throughout 2019-2020. In 2019, over 100 photographs were taken using giant #WeAreIslanders photograph portrait frame boards, capturing people’s passion for the ocean. These photographs have been used to communicate a positive message of our ocean wealth, maritime heritage and supported stories about living on the island of Ireland, resulting in an increase in Facebook(™) engagement and Twitter(™) impressions (e.g. increase 67% May - June 2019). The campaign has continued to run throughout 2020 where the network has promoted the importance of our ocean through the community, national and international events. A dedicated day of social media engagement for ‘World Ocean Day 2020’ resulted in #WeAreIslanders trending online. IOLN members also supported Ireland’s national broadcaster - Raidió Teilifís Éireann (RTÉ)- on this day, providing educational resources for the RTÉ Junior (‘RTÉjr’) platform. Feedback from Suzanna Kelly, Head of Children’s & Young People’s Content at RTÉ, was extremely positive, noting that ‘the team at Irish Ocean Literacy Network created beautiful pieces of content that kids really connected with and we look forward to working with them again in the future on joint initiatives across RTÉjr platforms’.

Lucy Cox - Making a MOOC – lessons learned

Massive Open Online Courses (MOOCs) are fantastic ways to educate people about any topic. In 2020, the National Oceanography Centre (UK) completed the production of a 4 week long, 30 video MOOC aligned to a major collaborative science project, titled ‘Ocean Science in Action: Addressing Marine Ecosystems and Food Security in the Western Indian Ocean’, which ran for the first time in October 2020. This presentation will focus on what was involved in producing this MOOC, how it was promoted, how interactive tools were used to try and boost learner engagement with it (and if they worked!), and whether or not it was deemed a success - by the learners and by the PI.

Breakout 4

Marta Correia - Awareness activities for the youngest to promote fisheries without litter – do they work?

At a time when marine litter is a major world concern, NetTag project aims to reduce and prevent marine litter derived from fisheries by working directly with fishers in a combined preventive approach: i) reducing lost gear using new acoustic technologies to locate and recover lost gears; and ii) promoting better practices on-board regarding the management of fishing waste. Complementing NetTag’s work, awareness activities for the younger community, including children and young relatives of fishers, were developed. These activities took place in schools of Vila do Conde (Portugal), an area with an active fishing community and relevant cultural fisheries heritage. The activities developed included: 1) lectures on the problematic of ocean pollution, particularly marine litter, ghost gear and plastics; 2) experimental activities related to the presence of marine litter in the marine environment; 3) didactic games addressing topics relevant to fisheries, such as the necessity of preserving healthy and productive oceans and the need to prevent ghost fishing gears. Students also visited a research centre (CIIMAR), to learn about the research developed in the field of Marine and Environmental Sciences, promoting their interest in these scientific areas and contributing for informed citizens. Additionally, questionnaires were made to teachers whose students participated in the awareness activities. These questionnaires were made to evaluate the performance of the previous activities to the awareness of the youngest, regarding the need to protect the ocean and to prevent marine litter from fisheries. Questionnaire results showed that the activities increased the awareness on marine litter problematic and ocean pollution on the participant students, raised their Ocean Literacy and reinforced the engagement of young generations of fishers to adopt better practices. Thus, these type of awareness activities should be promoted to help engage future generations to the ocean pollution problematic and necessity to protect our oceans.

Cushla Dromgool-Regan - My Explorers Seashore Guide Workbook

The Marine Institute’s Explorers Education Programme provides a case study of marine communication in practice demonstrating a successful education and communication campaign around the publication of a children’s book called “My Explorers Seashore Guide Workbook,” by Cushla Dromgool-Regan. The publication was launched to coincide with international biodiversity day in May 2020 and has engaged and connected key stakeholders including children, parents, teachers and the media with the seashore in Ireland. The Explorers Programme aims to create ocean champions and to do this, we believe it is important to instil a passion for the ocean at a young age, so as to create long-term change in ocean literacy - forming a better understanding of how the ocean has an influence on our lives and how we impact the ocean. Supporting the sustainable development goal SDG14 to conserve and sustainably use the oceans, seas and marine resources, the timely publication of the children’s workbook has been an anchor in helping encourage the new, novice and lapsed explorer to head to the beach and start exploring the seashore species and seaweeds, as well as cleaning our coastlines of litter. The book has been promoted through dedicated media and online social media activities as well as national radio interviews, feature articles in local, trade and national papers where conversations about our love and memories of the shore have been reignited. The communications strategy in promoting the book as a free book to download from www.explorers.ie has successfully increased the Explorers Education Programmes profile at a local and national level. The campaign has been further supported by working collectively with the Explorers Education Programme outreach team who annually aim to reach over 11,000 primary school children through a range of marine projects and seashore safaris. As part of our blended learning approach, the publication of the book as inspired parents to use the free workbook at home with their children. Available in print, teachers are now using it as an accessible fit-for-purpose educational resource for outdoor education and cross-curricular activities in the classroom.

Mariola Norte Navarro - Communicating the unexpected: when climate change is not to blame

People is at the centre of adaptation to climate change. How to trigger action has proven to be challenging, particularly in those activities that happen in a natural environment. For the fisheries and aquaculture sectors, addressing climate change means adding uncertainty and using long term scenarios which are at odds with their acute needs. The puzzle becomes thornier with the evidence that engaging multiple stakeholders is critical to integrate their knowledge and experience and translate them into achieve actionable science. Hence the design of an effective communication strategy is crucial to approach the starring stakeholders from the seafood industry, decision makers, NGOs and scientists. However, sometimes this is not enough. In this story we describe how experience-based knowledge and stakeholder interaction improve the quality of the research results and its application to a real context through the lens of seven case studies involving marine and freshwater fisheries and aquaculture sectors across Europe within the frame of the ClimeFish project. But, how to engage them? Nobody says it was easy, a context-based approach was developed to meet each case study needs and to keep more than a hundred stakeholders from different backgrounds engaged during the full length of the project. Unexpected situations -beyond those resulting from the uncertainties of climate change- had to be dealt during this process, reinforcing the relevance of communication (e.g., disentangling climate change impacts from isolated weather events). Using a participatory approach, a stakeholders hub was implemented. The hub functioned as an adaptive and flexible platform to facilitate the production of knowledge, the uptake of results and multi-level networking, involving multiple communication tools and customized actions to generate continuous communication flow in this sort of Babel Tower. This experience will provide advice when designing climate change communication strategies for the fisheries and aquaculture sectors.

 

Breakout workshops 1 December 2020 14:00 -15:00 CET

Workshop 1

Marine sci-comms – what’s our recipe for success?

Facilitator: Lucy Cox

A successful dedicated marine science communication conference is evidence that there’s a thriving community of marine science communicators in the world, but what does it take to achieve really effective marine science communication? What’s our recipe for success? This interactive workshop will gather information and views from participants, first on the current provision of marine science communication through an online poll, and then on what ingredients make the most effective campaigns, using the online collaborative pin-board‘Padlet’ (no registration or download required). Interactive activities: 1. (10 minutes) Survey of current marine science communication provision using an online polling tool. Participants will be asked a number of quick questions to establish a baseline of marine science communication provision across Europe and wider world. 2. (30 minutes) Interactive online pin-board activity, titled What are the essential ingredients needed to effectively communicate marine science? Through the use of the online pin-board ‘Padlet’, participants will rate and comment on a number of pre included comms ‘ingredients’ and be asked to submit ideas for other items to be added. The pinboard can be embedded into the CommOCEAN website and accessed, and added to, by all participants (whether attending the workshop or not), until a designated time. Outputs: (1) currrent position analysis (2) recipe infographic and report

Workshop 2

How to connect marine science to society using the European Atlas of the Seas

Facilitator: Andree-Anne Marsan

The European Atlas of the Seas is now available in the 24 official languages of the EU. Citizens from all around Europe now have access to stunning marine maps and interactive oceanic information in their own language, making the Atlas an even more accessible and useful ocean literacy tool. With an enriched catalogue of more than 285 interactive map layers and the possibility to create custom maps that can be printed, shared and embedded in articles or presentations, the European Atlas of the Seas is an easy and attractive way to connect people to our blue planet. With this interactive workshop, participants will learn and explore, with concrete examples, how a tool like the European Atlas of the Seas could be used to better communicate about the ocean and its challenges. Divided in breakout groups, participants will develop storytelling in three different topics - climate change, marine litter and sustainable fishing – using the Atlas of the Seas map layers and marine information. The structure of the workshop will be the following:
- 10-minute presentation by workshop lead.
- 30-minute for breakout groups where participants will think of questions they would like to have answers to (e.g. What kind of litter ends up on European beaches?) and will explore how the European Atlas of the Seas can help answering them.
- 20 minutes wrap-up with the participants
After the workshop, participants will be able to use the ideas they have generated to better communicate and raise awareness about our blue planet at work, in classrooms and even at home. The European Atlas of the Seas is the official digital mapping tool of the European Commission’s Directorate General for Maritime Affairs and Fisheries dedicated to ocean literacy.

Workshop 3

Speaking to Mermaids and Pirates! Engaging with future marine experts

Facilitator: European Marine Science Educators Association (EMSEA), the Ocean Conservation Trust and children from Connect MAT

Meet primary school children from the UK’s Connect Multi Academy Trust.  They will help you to discover what children want to know about the Ocean and the best ways to communicate with them for maximum impact

The session will run as follows:

  • 10 mins – The EMSEA team will introduce you to the current picture of schools and ocean education as well so some background info to the EU4Ocean Blue School project
  • 15 mins – The children will explain what they find interesting about the ocean, what they find fun about learning about the ocean, what they think are the best ways for marine scientists to talk to children, what are bad ways for scientists to talk to children
  • 20 mins – participants/scientists can then tell the children about their current marine science projects and get their feedback
  • 15 mins – Wrap up with top tips for working with schools across Europe

This session has no participant limit. If you would like the children to review your project, please send details e.g. any education resources, website etc to nicola.bridge@oceanconservationtrust.org so that they can take a look beforehand. On the day, if you would like to present something to the children, please keep this to 2 minutes with just one slide/picture or other engagement tool (no PowerPoint!)

 

Breakout sessions 2 December 2020 11:30 – 12:30 CET

Breakout 5

Jill Burgess - Innovations in Coastal Management Technology communicated through Water Pistols and Poetry

Rising sea level is increasing the flood hazard from sea defence overtopping. New coastal schemes need to be cost-effective and future-proofed. WireWall, with its portable, low cost measurement technology, is a system that can collect overtopping speeds and volumes to inform new scheme design and validate flood forecasting systems. Whilst the application of technology is important, it is equally vital that the scientific community actively raise awareness and understanding of coastal management policies and initiatives. To engage the public in understanding coastal hazard, how it is managed and how new advances in research informs management decisions, a number of approaches have been taken. A portable demonstration model of the WireWall field rig was constructed. This tool, which uses Lego and water pistols, has successfully initiated in situ engagement between the public, coastal practitioners and researchers to develop support for a new scheme being planned at the WireWall study site. In addition, a narrated coastal walk was developed with a local poet, highlighting the importance of coastal hazards and shoreline monitoring. Whilst plans for a Marine Awareness Day, to compliment the above, had to be put on hold due to the pandemic, a little bit of innovative thinking and the use of Twitter and our followers helped to create a community poem and some lovely musical accompaniment! This multidisciplinary approach show how those in both the science and arts can share techniques and learn from one another with a view to improving interdisciplinary communication and collaboration. The wellbeing of coastal communities depends on clear communication of new research that is making sense of changing seas. Here we show approaches that can do just that (PLUS it was great fun!).

Steve Hall - Underwater Technology Podcast

Following the imposition of COVID precautions in March/April 2020, the Society for Underwater Technology needed a way to stay in touch with members as we could no longer hold our usual face to face meetings. Steve Hall started a weekly 'Underwater Technology Podcast' using the 'Buzzsprout' platform that can be listened to via all of the major podcast platforms are directly via https://sut.buzzsprout.com Each week Steve interview an expert in a broad range of underwater technology subjects, these have included divers, archaeologists, offshore energy sector workers, explorers, engineers, scientists and historians. The podcast has received over 5000 downloads plus streamed episodes and has proven far more popular than we expected. Steve will outline how straightforward the process of podcasting is, the equipment required, and lessons learned so far. Steve moves to a new CEO role in December but such is the success of the Underwater Technology Podcast that we've written the need to continue it into the job-specification for his successor.

Paulina Pakszys - How do you choose the best videoconferencing software that suits your specific needs and goals?

The coronavirus pandemic meant that many people who previously worked from the office (as it turned out to be largely unnecessary) started working remotely. As a result, the videoconferencing program suddenly became the basic tool, while until now such products were largely considered niche and were used primarily by large corporations dispersed in many locations. Thanks to videoconferencing software, you can connect remotely with others without leaving your home, especially in the difficult time of the coronavirus pandemic. In this presentation we present the most popular videoconferencing program from which you can choose the best option for each form of videconference: chat with friend, online conference, webinar or simple team meeting. We will present you solutions, we will show you the advantages and disadvantages, and you will decide which solution is best for a given form of online presentation.

Breakout 6

M. Carmen Garcia – Oceanicas: Women and Oceanography

“OCEANICAS: WOMEN AND OCEANOGRAPHY” is a project of the Spanish Institute of Oceanography devoted to communicate the role of women (pioneers and present) devoted to the study of the oceans. One of the main objectives of Oceanicas is to promote scientific vocations in girls and boys, to foster their creativity, decision-making and to avoid gender inequalities from an early age. Climate change, overfishing and pollution threaten to transform the oceans forever. This makes equal access for women and men in all fields of marine science, including positions of responsibility, more necessary than ever. We have a huge challenge and we need to have all the talent of humanity. OCEANICAS project is a very good example of how an activity designed to enhance the role of women in marine science has become a tool to disseminate oceanographic sciences Different products have been obtained from Oceanicas project: 1. In OCEANICAS, PIONEERS OF OCEANOGRAPHY the story of 10 scientists, some of them quite forgotten has been recovered. From the first and only woman to travel around the world during the time of the great explorations to women who today lead the fight for the conservation of the oceans. All of them are necessary references for young people who dream of being a marine scientist. Their stories have been published in a book (only in Spanish) (www.oceanicas.ieo.es) 2. TODAY'S OCEANICAS Researchers, business women, managers, etc. participate in OCEANICAS by telling how they discovered their passion for marine science and how they have made it their profession. More than 100 women have participated in these micro-blogs. 3. FIRST OCEANICAS MEETING. The Spanish Minister of Equality has founded the celebration of the 1st Oceanic Meeting to be held on October 28-29. This meeting will serve as a forum for discussion on the problems faced by women working in marine science. More than 300 people have registered.

Aurora Ribeiro - #IDiveAtHome - marine education during COVID-19 times. How can we communicate the sea and its issues to a locked down public that is dealing with a worldwide pandemia?

In 2019 OMA’s Educational team visited Faial Island’s schools (Azores) almost daily, promoting hands-on marine educational activities with more than 7000 students from every school grades. In the beginning of 2020, our educational activities agenda was full until June, but, due to COVID-19 lockdown, everything was abruptly cancelled on March 13th. Five days later, OMA released #IDiveAtHome, the first of 34 online activities already tested in classroom context. The activities were written down and illustrated, as well as readapted for home context, targeting children from age 3 to 12, with or without adult supervision, depending on age. Initially we published a new activity every weekday, changing to once a week when the official online classes started. The main thematics approached were: Marine Life, Marine Litter, Oceanography, Deep Sea, Maritime History and World Ocean Day. The activities were shared via Facebook, e-mail and on our website. Statistics show a total reach of 50.828 (organic) on Facebook. Although we have no numbers for email and website outreach, we have been asked by Portuguese educational and environmental institutions as well as nature sciences and elementary school teachers to use this resource. As some foreign partners also showed their interest, some activities were translated to English, French and Spanish. The activities explored an emotional connection to the sea, in order to reconnect them to something they love but could not reach and enjoy at the moment. This project is also an example of how adaptation and autonomy is a key aspect to keep on the work of marine education during unexpected scenarios. The Sea Observatory of the Azores (OMA) is a technical, scientific and cultural non-profit association, aiming the dissemination of scientific and technological culture and the promotion of activities of interpretation and environmental education, within the scope of Marine Sciences, contributing directly for the implementation of SDG 14. It is part of the Regional Network of Science Centres of the Azores since 2012. Since this date, it has involved around 71.000 from all age groups, a number that has been growing every year, registering more than 17,000 participants in 2019 alone.

Kathrin Kopke - Engaging Project Stakeholders during COVID 19 – the JONAS Underwater Noise Workshop

The Joint Framework for Ocean Noise in the Atlantic Seas (JONAS) project aims to streamline the monitoring and risk management of underwater noise in the northeast Atlantic ocean and support EU member states in meeting the requirements of the Marine Strategy Framework Directive (MSFD). JONAS stakeholder engagement involves a series of planned workshops acting as focal points for proactive knowledge exchange between the project and its stakeholders. The first JONAS workshop was initially scheduled to take place face to face with policy and decision makers and the project scientists. This event had to be cancelled due to COVID-19 restrictions and the project team designed an online workshop. It was of utmost importance for the project team to engage with stakeholders in a way that fostered open and constructive dialogue. To entice participants to engage online and to ensure interactions are comfortable for all involved, the team decided to adapt a guided conversation approach for this online context based on participant Group Facilitation Methods developed by the Institute of Cultural Affairs (ICA). Direct stakeholder feedback collected through e-mails and the post-workshop evaluation survey showed that participants had a positive experience and that this format of stakeholder engagement was valuable for all involved. The online workshop captured a wealth of information and input from workshop participants, which resulted in a set of specific recommendations to take forward.

Breakout 7

Jessica Giannotti  - Marine science is beautiful

Crùbag’s mission is to communicate marine science, share the unseen beauty of the ocean and inspire a deeper connection with the natural world through beautifully crafted textiles paired with environmental education and science outreach content. We communicate the discoveries of marine scientists and explore the relationship between people and the sea through design, art and textiles as a medium. Explore in this presentation with Dr Anuschka Millar, head of Comms at SAMS and Jessica Giannotti, founder of Crùbag how a series of collaborations between SAMS scientists and the design studio Crùbag created a powerful platform to bring marine science closer to society. Some of the collaboration projects we will discuss include: Gachon Collection - We used microscopy images to develop colourful, bold print designs inspired by research on algae/pathogen interactions. We collaborated with Dr Claire Gachon from (SAMS) to explore Claire’s exciting research on the warfare between the brown marine algae Ectocarpus and the oomycete pathogen Eurychasma. Her work is shedding some light on how these interactions impact marine ecosystems. Flora Collection - inspired by the smallest of algae and their harmful blooms. It’s about red tides and so much more. Our designs focused on five mechanisms in which a HAB can be detrimental: damage to fish gills; water discolouration; anoxia; slime or foam formation and biotoxin production. Our Plastic Oceans Notebook Collection - a collective effort of art, science education, and action that aims to bring awareness to the imminent issue of microplastic pollution. The pupils of primary 6 and 7 of Taynuilt Primary collaborated with Crùbag and scientists at the Scottish Association for Marine Science. The Seamount Collection – in collaboration with Professor Bhavani Narayanaswamy, we created a collection of gender-neutral silk and cashmere scarves inspired by a selection of benthic organisms sampled at various seamounts around the world.

Louise Ras - Expedition Sea the Future, a journey for the dissemination of Ocean Literacy

The "Expedition Sea the Future" project is carried out by the association Sailing Hirondelle, based at the Breton tip. The members intend to understand and witness the effects of human activities on the ocean and the coastline through a sailing expedition from Nantes to Saint-Malo this year, and along the coasts of North West Europe in 2021. The schooner "Hirondelle" is an itinerant platform for the co-creation of Ocean Literacy content. The productions are interdisciplinary and cover a wide range of subjects in order to address the complex ocean system and to bring the public to a better understanding of the multiple links they have with the marine environment. Educational tools are also created such as posters, comics, booklets, a radiophonic documentary fiction, a podcast channel accessible to a large public and a board game at the end of the expedition. Created in May 2019, Sailing Hirondelle has a strong commitment to bring the ocean protection on land, in the daily life of everyone. The founders, influenced by research in communication of climate change, want to create content that best respects the conclusions drawn from these fields: to show the human face of the changes underway, a spatio-temporal proximity with the target audience, from a positive angle, showing the possible scales of action.

Frances Camille Rivera - Communicating marine science to coastal communities: A case study in Negros Oriental, Philippines

Living in the center of marine biodiversity, Philippines is blessed with unique corals and fishes, some of which are endemic to the country. There are approximately 2,824 fish species, and 488 species of corals, compared to anywhere in the world. However, there is little awareness of the society especially the people living in the coasts. Threats to the marine environment are rampant in the country and many factors are contributing to it and one is the lack of environmental education. Environmental education in the country started in 1970s, but it is only in the 1990s that the environmental education curriculum framework for all levels were formulated. This is only applicable to students who can afford to pay for school and not the communities living near this diverse ecosystems. This case study presents two approach in communicating marine science to the coastal communities of Negros Oriental. This case study will explore the learning development of coastal communities using what is perceived in papers in comparison to what is perceived on the ground.

Breakout 8

Andree-Anne Marsan - 10 years of EMODnet in 10 minutes! How to communicate and celebrate a decade of achievements

10 years of EMODnet in 10 minutes! How to celebrate and promote in a festive and effective way a decade of achievementsHow to capture efficiently the story of an organization, from its launch 10 years ago, to where we are now and where we will go next?  How to celebrate a decade of achievements and the people who made this possible in a festive way? This oral presentation will give an overview of the communication activities developed in the context of the celebration of the 10 years of the European Marine Observation and Data Network (EMODnet), in September 2020. From the creation of a new logo to the production of a short documentary, an infographic and a webinar, tune in to hear our case study.

TymonZielinski - Open Science Days, an example of a diverse approach to communicate about ocean and climate change

IO PAN, together with partners, runs the Open Science Days annual project. On the first day we have a conference for young learners, entitled Where the world is heading. The conference is dedicated to marine topics, and is a replica of a real science conference, with a scientific committee, presentation sessions and takes place at the conference venue. Before the conference, we run workshops, which goal is to share knowledge about marine environments. Our student groups come up with ideas for promotion and communication actions, they come up with project names, acronyms, describe methods and target groups. The participating groups work out the following: • Which engagement activity/methodology is most useful for community groups? • What resources can scientific organizations provide to support community action? • What format (infographic, brief, video, presentation, etc.) is most effective? Through their dedication to run the proposed activity, students create the following outputs: • Ready actions and solutions for promotion and communication of ocean issues. • Tips on accelerating community led actions. • Network between community stakeholders, with special emphasize on young learners. During 2 months students implement actions in the chosen group of stakeholders (families, schools, friends, etc.), and the results of their actions are presented during the conference. During the workshops, we run dedicated questionnaires which we use for preparing scientific papers.

Izabela Kotynska-Zielinska - I Live by the Sea Summer School

Increasing awareness of global change, with climate change as one of the major issues, is crucial in order to develop the next generation of world society, who will be ready to make science based decisions in order to provide secure, sustainable outcomes for the entire planet. In times of global environmental changes, it is obvious that science based education plays a critical role in increasing the current condition of peoples’ awareness. Properly designed and conducted science, provides tools for meeting various social needs, including quality education. Thus, there is a strong need for both researchers and educators to cooperate and provide modern approaches to produce science based information and motivate people to act with an environmental perspective. Sustainability science and sustainable and quality education seem to be the obvious tools for achieving these goals. We hope that this first edition of the I live by the Sea Summer School will provide an interdisciplinary platform for discussions of these challenging issues. We also hope that our webinars will facilitate the exchange of information among users from different parts of the world, who care about our environment. This first edition of the I live by the Sea Summer School provided an interdisciplinary platform to discuss these difficult issues. Our webinars have facilitated the exchange of information between users from different parts of the world who care about our environment. The recordings of 5 webinars were seen by 14.7 thousand people.

 

Breakout sessions 2 December 2020 13:00 – 14:00 CET

Breakout 9

Hester Whyte - Diving into Art, Science, Technology & Knowledge: Catching A Wave

Communicating science to engage stakeholders and generate change remains one of the biggest challenges of our time. In a world of constantly shifting biophysical and social realities, we face an ever-evolving need for new ideas around sustainable development. Catching a Wave represents a collective of multi and transdisciplinary researchers from six universities based in the USA, UK and Ireland, combining expertise in environmental, social sciences and the arts. The philosophy and nature of the Catching A Wave project has the liberty and potential to generate shifts in social perceptions in ways that science and data alone currently do not. Catching a Wave is planned as an iterative sea-level rise multi-media installation to act as a catalyst for shift individual and collective mind-sets towards action on sea level rise and consideration for the people who live, work and interact within at risk coastal spaces.Each glass wave is an exact replica of a wave of water, captured in real time using photogrammetric and highspeed imaging processes. The digital output is printed to create 3D models which are then used as patterns for glass moulds. Using a transdisciplinary approach to overcome barriers in language, discipline specific jargon and siloed thinking, the project team are exploring ways of integrating voices of coastal and island peoples and communities who are often marginalized. In addition, we have initiated: The Planetary Wave project. Small hand-held ‘wavelets’ distributed through workshops are being brought together in this virtual installation to show the connection we all have in different ways with the ocean. The Catch A Wave project is a movement to reinvigorate linkages between the arts and sciences in order to address urgent issues of our time under the auspices of the Sustainable Development Goals with an emphasis on SDG 14 Life Below Water.
Catching A Wave collective: Shona Paterson (Global Challenges Research Fellow, Brunel University, UK), Martin Le Tissier (UCC, Ireland), Hester Whyte (UCC, Ireland), Lisa Beth Robinson (East Carolina University, USA), Kristin Thielking University of Wisconsin, Stevens Point, USA) and Mrill Ingram (University of Wisconsin, USA)

Clara Antonia Kloecker - What hampers early career scientists to communicate effectively within academia and beyond

In an era of increasing specialization in the academic landscape, growing science skepticism and complex environmental challenges, a majority within the scientific community agrees that more effective science communication is needed within and beyond academia. This dire need for external communication, also applies to early career scientists (ECS), like us, who are particularly concerned about the discrepancy between scientific evidence, policy adjustments and societal reforms. We would like to step up to this challenge, but especially for ECS we see systemic obstacles to contribute to external science communication. In our contribution, we will highlight those obstacles which mainly concern recognition and time constraints. As opposed to its recognition of internal scientific communication, the current institutional reward system scarcely acknowledges contributions of scientists which concern science communication beyond their “bubble” in terms of its funding criteria, evaluation of scientific credit and on the tenure track. Due to time constraints, ECS are commonly experiencing high pressures and mental stress to satisfy the internal communication standards. Thereby, they miss out on valuable training opportunities in effective interdisciplinary exchange and public outreach, and therefore lack the confidence to engage with non-scientific audiences in the future. We further want to showcase the benefits and opportunities of integrating ECS into a vocal science communication community and provide approaches on how to exit the vicious circle of “silence” created by systemic obstacles requiring top down solutions and personal attitudes towards external science communication requiring a bottom-up mentality shift among academics. Only with stronger commitments to changes from both sides can we turn the tide towards more effective and equitable collaboration in science and informed decision making in politics and society. Thereby, not only do we live up to our own, but also to the societal expectations of a science that actively addresses pressing challenges degrading our oceans.

Jan Seys - Marine Citizen Science in Europe: state of the art, challenges & opportunities

Citizen Science is rapidly gaining interest worldwide, not at least in the oceanic and marine realm. Some of the oldest citizen science initiatives started at the interface between the ocean and terrestrial environments. And many new projects emerge in shallow coastal areas, where collaboration between large numbers of citizens and research experts provides huge opportunities. An inventory of marine citizen science in the North Sea area identifies 127 projects, with a clear focus on marine biodiversity (large charismatic species such as marine mammals, seabirds and fish) and pollution. A majority of the projects in the North Sea region (almost 60%) collect data from the most accessible part of the coast, i.e. the beach. A descriptive analysis shows that most initiatives have a crowdsourcing level of participation as predicted by the pyramid of engagement. Furthermore, we see a distinct increase in marine citizen science projects in the North Sea from 1990 onwards, and could identify only 25 out of 127 projects that have ended. In terms of who is coordinating projects, non-governmental organisations take the lead, followed by research institutes and mixed partnerships. This presentation sheds light on the needs and special features of marine citizen science, with a focus on Europe. Based on specific marine citizen science projects, we analyse the keys to success and the pitfalls, and end with recommendations towards the future.

Breakout 10

Chloe Russell - Kalerrâ - How can we use sonifications to create lasting connections to the environment?

Combining the voices and narratives of five scientists and artists from the Expedition to Weisboydlund, Upper Eastern Greenland, I have created a scored podcast that communicates ocean literacy, climate change and oceanic plastic pollution through interviews, music, and field recordings (or soundscapes) I made during this voyage in Greenland. For my MSc Science Communication research project I'm looking at how people respond to the sounds of science and the natural world. I have worked with Composer Ben Imber to create a 30 minute long podcast that plays out like an album, the podcast is called Kalerrâ which translates as 'the sound of it' in old Greenlandic. Kalerrâ features three artists, including myself, and two scientists from the expedition. The two scientists featured are Amy Pryor, Marine Biologist and Wanda Bodnar, Marine Scientist who both work at Thames Estuary Partnership and We Are Ocean. Kalerrâ aims to engage publics about climate change, oceanic plastic pollution and ocean literacy through the use of immersive audio media. Running alongside Kalerrâ have been two surveys, one for the pilot and one for the full podcast. These surveys help gather data on how people respond to the use of sonifications as a form of science communication, including a comparison of an audio-visual version. Kalerrâ is available on all podcast platforms.

Charline Guillou - BLUE DiplomaSEA, a serious game about high seas governance

The high seas refer to maritime areas that are not under the authority of any State. They belong to no one, even though more and more actors are asserting their interests in them. They begin 200 nautical miles from the coast and cover 2/3 of the ocean. The deep seabed (soil and subsoil), also known as "the Area", is part of the common heritage of mankind under the United Nations Convention on the Law of the Sea (UNCLOS). For the most part, these areas remain unknown. Since 2018, the UN has been conducting negotiations relative to biodiversity conservation in the high seas (known as BBNJ). From warnings by the scientific community about serious threats posed on biodiversity (IPBES) by climate change and the race for blue growth, emerges the need to quickly agree on a binding agreement for conservation on the high seas. In this context, the Ocean University Initiative of the University of Brest and its partners decided to create a serious game shaped as a role-playing game and named BLUE DiplomaSEA. It aims to support the implementation of the future international treaty on the conservation and sustainable use of biological diversity in the high seas. It addresses the multi-stakeholder and multi-sectoral governance complexity of the high seas through a systemic approach of ocean sustainability. It is designed both as a training tool for the actors in charge of implementing the BBNJ treaty and as a support tool for raising citizens' awareness to the high seas issues.

Rebecca Lahl - Designing and disseminating effective Policy Briefs

Policy briefs can be an effective communication tool that make research results more accessible for decision-makers and a larger audience. Policy briefs inform decision-makers on key research results and provide them with specific recommendations for e.g. environmental policies. In this presentation we will introduce policy briefs as communication tool, highlight the importance with its potential to transfer scientific research results to larger audiences and to decision-makers in particular. The presentation will further cover the structure, as well as several crucial principles for design and dissemination. We will compare early drafts written by researchers with the finally edited policy briefs. The Leibniz Centre for Tropical Marine Research (ZMT) publishes the ZMT Policy Brief Series that will be used as a specific example in this presentation.

Breakout 11

Carla Elliff - Marine science communication by women in Brazil: the Chat with Neptune experience

Chat with Neptune is a Brazilian marine science communication platform maintained by seventeen volunteers (from undergrad to university professors) from different institutions located in different regions of the country. We post outreach articles, which are reviewed by our editorial board, categorized into six sections as : i) Marine Sciences, where we explain scientific results, curiosities and fun facts; ii) Scientist Life, which focuses on who is investigating our oceans; iii) Women in Science, dedicated to the specific challenges of being a woman in this field; iv) Uncomplicating Neptune, demystifying core-concepts to marine sciences; v) Neptune Comics, with comic strips to spark the reader’s imagination; and vi) Neptuning Around, where we show our other outreach activities. We started five years ago, and since then we publish new material in Portuguese weekly (and monthly translations into English), mostly with personalized illustrations. This year we launched a Podcast, in a storyteller format about the life experiences of marine scientists, and Youtube videos to reach an even broader audience. Based on our team experience, here we present our lessons learned in science communication: i) horizontal governance is important to allow all volunteers to have the same voice, but it is crucial to have a small core team of leaders to keep the team working on the proposed schedule; ii) working remotely has allowed greater diversity in our team, so learning about online tools has been essential to keep Chat with Neptune thriving and communication organized; iii) diversity also in the social media platforms used has allowed us to expand our audience and increase engagement; iv) interactions in scientific and non-scientific events are crucial to be seen and heard, and are a great opportunity for people to get to know our work; v) do not stay only within your comfort zone, keep learning and stay up to date. Running a science blog can be an excellent tool for empowerment in so many ways. Though challenging at times, the team has learned not only how to better communicate our science, but also why science communication must be part of the everyday life of scientists.

Andrei Polejack - Marine Science Communication as a pillar of Ocean Science Diplomacy

The ocean is both perceived as a global commons and a common heritage of humankind, especially when considering the resources in the seabed, ocean floor, and subsoil. Much evidence is available on the Anthropocene risks the ocean is facing and a call for a global integrated approach to ocean management is in place. Scientific evidence and other ways of knowing inform this process, so global ocean management can be negotiated and adopted in light of the best available knowledge. Due to the nature of science, evidence acts in these international negotiations as a reliable source of information, but also as a country’s soft power in either promoting national views and interests or in providing safer and less tense grounds for dialogue building. Thus, there is a dynamic interrelation between science and international relations which is embedded in the umbrella term of science diplomacy. Communication is strategic: from science informing policymaking to citizenry engagement, a good communication strategy can set priorities and highly influence the science diplomacy mechanism. The aim of this presentation is to discuss these timely issues, gathering perceptions from the audience on how to improve communication in this regard, especially in light of the upcoming UN Decade of Ocean Science for Sustainable Development.

Abuthagir Iburahim S - Disseminating Scientific Infographics via social media for engaging Peoples in Fisheries science

Infographics are graphic visual representations of information, data, or knowledge, intended to present complex information quickly and clearly. They are used for many reasons: They're entertaining, eye-catching, concise, and all the information they contain is easily digested by the reader so they're useful, too. Social media has changed the way we interact with data and other people. An attempt has been made to transfer the information's and facts related to Fisheries and Marine sciences through social media like the Facebook, Instagram, WhatsApp, Twitter, and Blogs to disseminate catchy and scientific information to the public for increasing awareness about the Fisheries science.

 

Breakout workshops 2 December 2020 14:00 – 15:00 CET

Workshop 4

Inclusive communication – How Ocean Literacy can be accessible to all

Facilitator: Dina Eparkhina

The EuroGOOS Ocean Literacy Network has been established to upscale the national efforts of the EuroGOOS community and contribute to broader Ocean Literacy efforts globally. Bringing together experts from 20 organizations in 8 countries and 3 organizations with pan-European or global remit, the group is facilitated by the EuroGOOS Office and works to: • Provide visibility and recognition of the members’ Ocean Literacy efforts at pan-European and global levels; • Allow re-using, re-purposing, adapting or translating each other’s materials; • Join efforts in collaborative projects or initiatives and help foster international partnerships; • Contribute to the European role in international Ocean Literacy in link with the developments of the UN Decade of Ocean Science for Sustainable Development. The EuroGOOS Ocean Literacy Network has started to undertake what is thought to be the most comprehensive survey of Ocean Literacy activities across European oceanographic organizations; and in doing so identified a potential gap in activities which are accessible to all. In this interactive session, participants will first hear from experts in accessible communication about the skills and techniques needed to ensure as many people as possible can access and understand the messages we want to convey. The group will then be invited to apply this learning and discuss how these principles and skills can be applied to Ocean Literacy.

Workshop 5

Communicating Ocean Science for Impact (IPSO and OneOcean)

Facilitator: Natalie Hart

How can we communicate ocean science effectively and why is this important? The International Programme on the State of the Ocean and the Packard Foundation funded OneOcean will together run a one-hour workshop on how to communicate ocean research to influence real life planetary protection. The workshop will include: - Why does communication matter? An introduction on why clear, accessible communication of science is vital to the protection of the ocean. - An introduction to the new IPSO paper (due to be launched Nov 20) entitled ‘Ocean Matters: Evolving the Narrative for a Rapidly Changing Ocean’, authored by twelve prominent marine scientists, on an integrated and impactful approach to communicating the ocean. - A ‘Comms 101’ with practical guidance on when scientists should start thinking about the communications plan for their research, development a communication plan, the use of social media, making communications accurate and compelling, how to work with non-governmental organisations, considerations when pitching to the media. - Contributions and case studies from scientists who have put out well-communicated papers, with explanations on how they went about this and the impact that was achieved. At the end of the workshop, participants will be armed with information to show them that science communication is not a dark art, but a practical tool they can wield to ensure that their research plays an active and influential role in protecting our planet’s life support system. Note: This workshop compliments ‘Communicating the Value of the Ocean in the New Normal’

Workshop 6

Going digital: using virtual tools to foster marine citizenship

Facilitator: Sara Mynott

Digital tools offer a gateway to the ocean – from the vibrant sea surface to the enrapturing wonders of the deep. In a time where access to the ocean is even more limited, with restrictions on travel and time outdoors, the importance of virtual technologies have never been greater. This workshop will stimulate discussions on how diverse digital tools can connect people to these hard-to-reach places, educating, inspiring and motivating marine stewardship. From visual storytelling and immersive audio, to interactive games and citizen science, we will explore how different tools can be developed and used to engage communities with the marine environment and, ultimately, facilitate positive change for the ocean. Drawing on the experience of facilitators and the collective knowledge of all present, we will examine examples of where digital methods have been used to greatest effect, as well as opportunities for improvement. We will explore ways to anticipate, navigate and overcome digital engagement challenges, highlighting key lessons to take forward – and pitfalls to avoid – when using digital approaches to foster marine citizenship. Attendees will leave with insights to diverse digital engagement tools and an understanding of how to use these to best effect. After a brief opening talk, attendees will participate in a carousel of facilitated group discussions around targeted themes. During the workshop there will be opportunities to join whole-group question and answer sessions, and dynamic polling. Attendees will be asked to come prepared with examples they have been involved in or had experience of to contribute to discussions. Outcomes from the session will be synthesised and shared as a lasting, openly available resource. This workshop will be delivered in partnership with the Marine Social Science Network and the People Ocean Planet behavioural change initiative, providing legacy through further development, application and promotion of workshop outcomes.

Workshop 7

5 Social Media Strategies to Generate Global Reach on Marine Communications

Facilitator: Joanne Sweeney

In this practical workshop, participants will be taught how to introduce proven winning strategies into social media communications. Each strategy will have a marine communications example covering Facebook, Twitter, Instagram, Livestreaming and LinkedIn. Joanne Sweeney is a two-time author and CEO of the Public Sector Marketing Institute. Specialising in digital communications for government and public sector agencies, Joanne's books are used by police forces, universities local and national governments, EU institutions and a range of public sector bodies across the world to instruct them how to communicate in the Digital Age. Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book. Joanne has also developed her own suite of online certified training programmes. Joanne is a trainer and consultant and works directly with government agencies across the world. Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show.